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When you first begin crafting your brand, it’s tempting to get sucked in and distracted by things like color palettes and logo design. And while we’re all about the joy of design, there’s a crucial step that must come first. It might seem a bit silly, but we believe that in most things design-related, Copy […]
You’ve probably read a lot about how to find your ideal client. If you were like us when we first started our business, you’ve likely hoarded twenty-six of those PDFs that stated how their Branding Guides would help you define your brand and identify your ideal client. Those PDFs also most likely claimed that you […]